Aldemaro Romero
Dean, Weissman School of Arts and Sciences
Baruch College
City University of New York

I am very concerned about some issues affecting the visual and performing arts. One is the “graying” and shrinking of audiences. Another is the lack of understanding by the general public about the value of a degree in these fields, which has translated into less and less support for the arts in general. I believe that if we are going to thrive, ICFAD needs to take a leadership role in making the fine arts a much more attractive endeavor by crafting an effective communication strategy. I have experience as communicator using not only conventional but social media as well. If we want to attract new audiences, particularly young ones, we need to embrace new technologies that will make those audiences feel enticed to participate in art events. As someone with a background in the sciences, I think I can continue to contribute to developing bridges between the sciences and the fine arts. Finally, as a Hispanic who has been successful in academia, I think I can serve as an example to individuals from underrepresented groups to pursue this kind of interests.