Jay W Goff

Jay Goff is Vice President of Enrollment and Retention Management at Saint Louis University. With over 27 years of experience in enrollment services, strategic planning and communication programs, Mr. Goff believes in building a team oriented and data-driven workplace that stresses service focused student
success plans. His mission-centric approach has achieved five of the largest and most talented freshman classes in SLU’s nearly 200-year history. It has also helped the university achieve a 91% retention rate, record setting graduation rates and a 15% reduction in average student debt loads at SLU.
Prior to SLU, Jay was the chief enrollment officer at Missouri University of Science and Technology from 2001 to 2011. At Missouri S&T his SEM efforts assisted with a 60 percent increase in enrollment—setting student diversity and graduation rate records, and positioning the school as one of the ten fastest-growing research universities.

Mr. Goff is an active member in the global college and university enrollment management community. He has consulted with over 30 institutions in eight countries. He has also coordinated AACRAO’s international Strategic Enrollment Management (SEM) conference for eight years and has served an advisory board member for ACT, the Educational Policy Institute and the National Student Clearinghouse.

Jay earned his master’s in communication studies from the University of Kansas and B.A. from Southeast Missouri State University. His doctoral studies focus on effective change management in higher education. His wife, Suzanne, and their two high school aged children live in St. Louis.